The Goop cruise is essentially a floating church freighted with expensive non-solutions. Yet there’s no shortage of believers

“If you want to get rich, you start a religion.” This was the reported opinion of Scientology founder L Ron Hubbard, who in 1967 bought the first in what was to become a fleet of cruise ships. According to various whistleblower accounts, longtime devotees were finally initiated into the innermost secrets of Scientology on board one of these vessels, having spent years passing through various confected levels and parting with incremental payments totalling hundreds of thousands of dollars. This was where you found out about Xenu, among more weapons-grade lunacy, the galactic tyrant who 75bn years ago exiled multiple individuals to Earth in special craft that weirdly looked exactly like DC10s, then imprisoned them in mountains before blowing them up with hydrogen bombs and brainwashing them with a huge 3D film. My theory has always been that they told you this stuff at sea to reinforce the notion that you were now in too deep to get off the boat, both literally and metaphorically.

So, yes: it’s no real surprise to learn this week that turbocapitalist fanny egg pedlar Gwyneth Paltrow has got into the cruise business. Face it, there’s never been a better time, with the possible exception of 13 minutes after the end of the Black Death.

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Source: The Guardian