Odey Asset Management plans complete rebrand after Tory donor forced out over misconduct claims

Crispin Odey’s name is to be permanently removed from his eponymous £3.5bn hedge fund after he was forced out of the firm by its board over the weekend after allegations of sexual misconduct by him against junior female members of staff.

Peter Martin, the chief executive of Odey Asset Management, said it planned to announce a complete rebrand of the partnership in the near future. It is understood the Odey name will be completely stripped from the firm, which operates from a townhouse in Mayfair, as soon as this week.

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Source: The Guardian