What does a 163% surge in demand for red hair dye tell us about the way Marvel’s latest, and star Scarlett Johansson, have been marketed and received?

If you happen to see an unusually large number of women with red hair today, do not be alarmed. We haven’t been invaded by vikings again, nor is there a Nicola from Girls Aloud convention happening in your vicinity. There is a perfectly reasonable explanation for the sudden outbreak of redheads, and it is that Black Widow was recently released.

According to the website Justmylook, there has been a 163% spike in demand for the colour since the release of Black Widow, presumably because lots of people sat through two hours and 14 minutes of a film about a woman grappling with the psychological torment of knowing she was part of a Soviet military programme that brainwashed, sterilised and murdered hundreds of abandoned girls, only to think: “Ooh, I bet I’d look lovely with her hair.”

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Source: The Guardian