The musician sports a 128.54-carat stone in a new ad campaign – the jewelry company’s latest attempt to rebrand itself

Beyoncé has become the first black woman to wear the famous yellow Tiffany diamond, in the jewelry company’s latest attempt to rebrand itself for a younger, more diverse audience.

The musician sports the “priceless” 128.54-carat stone alongside husband Jay-Z in a new ad campaign for Tiffany & Co. Beyoncé is the fourth woman, and first Black woman, to wear the diamond in more than a century.

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Source: The Guardian