Extreme right-wing views and the wellness community are not an obvious pairing, but ‘conspirituality’ is increasingly pervasive. How did it all become so toxic?

It was the afternoon of 4 July 2020, and Melissa Rein Lively’s video was about to go viral. A PR executive in Arizona, she already had the appearance of a person for whom a viral video was part of the plan, but with the super-groomed blondeness better suited to a branded beauty tutorial than a clip of face masks being torn from their racks. “Finally we meet the end of the road. This shit is over, we don’t want any of this any more!” she screams, holding the phone camera in one hand and tossing face masks with the other, in a video that swiftly became known as QAnon Karen. When two employees at the Scottsdale branch of Target confront her, she continues, “Why? I can’t do it cause I’m a blonde white woman? Wearing a fucking $40,000 Rolex? I don’t have the right to fuck shit up?”

Rein Lively had always thought of herself as a spiritual person. Her interests were grounded in “wellness, natural health, organic food”, she lists for me today from her home in Arizona, “yoga, ayurvedic healing, meditation, etc.” When the pandemic hit she started spending more time online, on wellness sites that offered affirmations, recipes and, on health, the repeated message to “Do your research.” She’d click on a video of foods that boost immunity and she’d see a clip about the dangers of vaccines. “A significant number of influencers previously focused on wellness and spirituality,” she noticed, “seemed to become dominated with what we now understand to be QAnon content.” QAnon is the conspiracy theory that Donald Trump is fighting a deep-state cabal of Satanic paedophiles. It originated on far-right message boards before entering online wellness communities, where it found a largely female following, who continue to share phrases like “Save the Children”. The phrase was first used by QAnon believers spreading the false claim that Hillary Clinton abused children and drank their blood. Today that phrase is seen on social media posts by yoga teachers and wellness influencers speaking out against human trafficking.

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Source: The Guardian